Marketing
Marketing Director
Advertising and marketing directors administer a business’s marketing strategy. For the most part marketing directors concern themselves with market segments, which are large communities of clients defined by pay, background, age, or multiple other factors. Ultimately marketing directors need to know which market segments will obtain their company’s products and how best to retail those [...]
How To Evaluate An Effective Go-to-Market Strategy?
For many manufacturers around the world, marketing/sales are considered more of an art than a science. Companies resist applying hard measures because it is difficult to measure cause & effect—how can you isolate one specific marketing or sales initiative and attribute business success to it? Frank Lynn & Associates, a global channel consulting firm based [...]