Web Design Mistakes That Drive Visitors Away
Designing a website for your company can appear to be an overwhelming task, especially if you are working from scratch. The professional nature of your business needs to come through in your website and you need to give prospective customers the information that they want to know before deciding whether to do business with you. You have to take the way your website looks seriously, due to the fact that, if your website is not designed well, it can actually hurt your business. The following are some essential things that you should bear in mind when talking with web design agencies that you are considering hiring:
Information Overload – Refrain from posting too much information on your website. Keep your homepage simple, giving customers the purpose of your business, the products or services that you sell, and the qualities that make you good to deal with. Links can be inserted to other pages on your website if visitors want to find out more information about something in particular.
Text – Most websites are predominantly made up of text, and so getting the text aspect of your website correct can really make or break it. Black text with white backgrounds is the most popular and preferred formatting, but you can create any combination so long as there is a distinct contrast between the text and background. Fonts like Arial, Verdana, and Times New Roman are the recommended font styles as these are the most easily read styles on computer screens.
Images – You can really make your website stand out from the crowd with the addition of a few good images. However, do not have more pictures than text information on any page as the focus should be on giving information and there is only so much information that you can give with. Taking pictures yourself is certainly the cheapest option but it is worth paying someone to take them for you, or buying them from an online stock photo website, as the difference in quality really will be noticeable.
Auto-play videos and music – While you may think that everyone loves music and videos, it is often not the case. If either of these options are not essential to the your website, make them optional instead of having them coded to auto-play. Studies have shown that forcing visitors to listen to music or watch videos, especially if they are not interesting, is a major reason for people leaving a website quickly.
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